06/28/21 – NMDOT Unveils New ENDWI Campaign
ENDWI Campaign – The New Mexico Department of Transportation’s Traffic Safety Division (NMDOT-TSD) is releasing a new, summer ENDWI campaign capitalizing on the iconic good versus bad behaviors. This concept created by local advertising agency RK Venture takes a serious topic and uses a healthy dose of humor to convey good versus bad choices through a personified angel and devil who share a space in an ‘Afterlife Office.’ The campaign will include television, radio, billboard, digital advertising, and social media promotions.